Welcome to Empirical Purple

A blog by Simon Brady to cover a surprisingly wide range of geekiness, in a combination that no-one else does quite the same way. Probably. Either that, or it'll just be Simon talking about the likes of Football (usually the Soccer variety), PC & Tabletop Gaming, WWE, Movies, Music and occasionally even my actual job of Graphic Design, depending on what I'm up to in the world.



Wednesday, July 28, 2010

Turn, turn, turn

Sometimes, people ask for weird stuff in their advertising. They try to be comical, or trendy, or eye-catching, or just different from the rest to stand out from the crowd. It's understandable, of course, as in a magazine with a lot of other equally brilliantly-designed adverts, everyone wants to be special.

As you might be able to guess by now, someone has just asked for their advert to be flipped 180 degrees. Yup, an upside down advert. It will certainly stand out and will hopefully be memorable, which is obviously their overriding thought. A bit of a double-edged sword, though, as people will either get annoyed and think they're idiots, or will chuckle slightly to themselves as they spin their favourite local magazine around a couple of times to have a proper look. Thankfully I've come up with what should be a neat little tagline, the correct way round, to explain it.

It may work, it may not, but if it goes on for more than a couple of issues then people will get used to the novelty, and therefore either sick of it or simply ignore it.

GoCompare's opera singer stands out at the moment, for sure, but everyone hates it. Everyone also knows they've got a comparison website for... whatever it is they compare. Annoying jingles, perhaps. Either way, you know the name, and their marketing company has earned their money. Compare the Meerkat, too, has become something of a meme, but as the adverts go on, and on, and on (and Ariston? Looks like their washing machines had to stop eventually) the cries of 'Simples!' are now met more with groans than laughter.

I must confess to liking the first GoCompare advert, purely for the perfectly-delivered 'He's only a tenor/tenner' line at the end. Hate the rest of them, though.

Anyways, as it's lunchtime, I must get back to eating my rapidly-cooling pasta bake, as well as painting 'Death By Schnu-schnu', Mozza's Amazon team for Blood Bowl. Very pink, those bikinis are, and there's a fair old amount of flesh on show. Perhaps it's to distract some of the more introverted Blood Bowlers from their game? Hopefully helps when you make all those dodge rolls.

Should definitely get a tutorial game of Blood Bowl in tonight, giving some tips and advice to a new Necromantic player. The only question remaining is: where shall we go and get some chips from while at the gaming club? There are no chipshop comparison websites! Ludicrously-mustachioed opera singer, you have failed me!

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